Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be... Read More

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email. I'm sure you know what I mean. Go back a couple of years and you could look forward to receiving your favorite newsletter in the... Read More

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. Different blog publishers have different types of content... Read More

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to... Read More

Reach Out and Slap Someone

I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all... Read More

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. By providing your insight to those at a basic level, you... Read More

How Effective is Your Email? How Can You Tell?

Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address? And how do you find out what these numbers are? In order to... Read More

Could This Be The End of Sp^am?

The war on sp^am has so far been waged on two fronts: legislation to make sp^am illegal and filters that prevent sp^am reaching its destination.But neither approach has worked.Even if US anti-sp^am laws succeeded, they would not stop sp^am that originates outside the US.As for sp^am filters, the sp^ammers are... Read More

How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.I knew about this for years but... Read More

11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar and spelling. Use personal pronouns (I, me, you and your). Limit the percentage of I's to half or less of the yous. 2. Spread... Read More

Whats on YOUR Subscriber Thank-You Page?

When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with... Read More

5 Things You NEED to Know About Your AOL 9.0 Subscribers

In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003. The biggest new feature with AOL 9 is its aggressive... Read More

Save Time By Creating Email Signature Templates

If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating... Read More

How to Do an E-mail Interview in 9 Easy Steps

Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in... Read More

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.But I soon became complacent about... Read More

15 Ways to Manage Your E-Mail More Effectively

? Are you tired of searching for e-mail messages you know are somewhere? ? Is your electronic "In Box" full of outdated messages? ? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it ? or both! ? e-mail is increasingly the... Read More

Should You Publish a PAID E-zine?

Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends." First of all, what do you want your e-zine to DO for you? Once you know the goal of your e-zine, the answer... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer: An e-zine is the perfect way to STAY IN TOUCH with your clients and... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.About 95% of visitors will not buy on their firstvisit to your website - in fact, most of yourcustomers will have to see your message 7... Read More

Why Do Marketers Lie in their Emails?

Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line. An offer. A time limited deal. There are numerous ways to increase the open rate of an offline direct mail piece.... Read More

A Review on Email Go Getter System (EGGS)

A Review on Email Go Getter System (EGGS) by Martin LeeEGGS is a new autoresponder system that I have started to use recently. The main difference between EGGS and other commercial autoresponders out there is that EGGS is hosted and run entirely on your own web server. This... Read More

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. Web marketers worldwide are trading links everyday, in hopes of driving each other's traffic to their respective sites. This... Read More

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales. But, many struggle to write a compellingmessage series. Don't let that keep you from your share ofthe profits! Print and follow these instructions; you'llsoon be following up with finesse.(Examples in this article use the fictional product "GreenGarden Lawn Fertilizer". Any... Read More

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Over 40% of all emails within your marketing campaign are not being delivered. You may not even be aware of this, as many ISPs will not send back a bounce message. In fact if you are sending messages to AOL customers, AOL is now blocking over 80% of the messages... Read More

Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why? Because that's what all the online marketing experts and gurus said to do. You've been told you'll pull in lots of new customers if you just start publishing an online newsletter AND purchase their list magnet ebook. I am not... Read More

Seven Tips To A Perfect Email Ads

Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand.Most of the time when I receive an email of this kind (and it's far to often)... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling sales prospecting techniques were getting her almost nowhere. She would call CIO's and CTO's all day, and speak to maybe one sales prospect if she was lucky. The gatekeepers and voicemail were screening her out. Sabrina was "following up" her... Read More

The Innovative Ways To Use Your Autoresponder

If you have auto response system set up for following up your customers or prospects, you may just use one or two purpose. Here is a list of brainstorming ideas for you to get more out of it. 1. Collect leads with your autoresponder. You will get an e-mail digest... Read More

Why You Need Run Survey

Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed... Read More

Effective Email Marketing

I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message... Read More

Three Steps To Building A 50K Email List In Less Than 90 Days

One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that "the money is in the list". This is very true because the bigger the list, the greater the potential income. But a common concern... Read More

Are Your Subscribers Receiving Your Newsletter?

In my e-mail one day, I received the following message: "Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you."The attachment was from my mailing list program. It was informing my dear subscriber that since her... Read More

Benchmark Study of Email Database Services

-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data on email appending and ECOA (Email Change of Address) solutions. Based on an analysis of nearly 75 million customer records processed for its... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many hits, while you struggle to get even 10 a day? I used to think about this all the time when I first started my website. I looked all over the internet for ideas to promote my website, and I found... Read More

The Game Is Changing, Are You?

It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email marketing is under attack like never before...Pending legislation. Spam filters. Email overload.Internet users' inboxes are full. They are loaded with junk and they are tired of the hassle. Opt-in rates are on the decline -- and they will continue to... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Most will use their signature file as a quick identifier of who they are and what they do and provide a link to their Web site while those online for personal use will... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright S. Kumar 2004 http://www.learnhomebusiness.comIf your email subject line doesn't get read -Nothing gets read!And it is worse now!**DoubleClick Q2 E-Mail Trends Report, published in September 2002, reveals that e-mail marketing click-through rates DROPPED in Quarter2-2002 to 4.9% from 6.8% in... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: "Is my distribution list growing?" And more importantly, "Is my newsletter accomplishing what I wish it to?"You already recognize that an email newsletter is an effective marketing tool to help to increase sales.... Read More

Is Your E-Address Unprofessional?

How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right?Were you trying to present a professional image?Now, how much time did you spend on the appearance of your email address? Did you... Read More

Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products

1) Website FocusMake sure your site is focused on a specific category of products. I cannot stress this enough. The editors will often check to see if your site features products that are in the same category as your product press release. This is one of the key ways you... Read More

Explode Your Sales By Building Your Own Opt-In List!

------------------------------------------------- Top 10 Ways to Quickly Build Your List -------------------------------------------------Have you ever wondered how many times you have heard this comment/suggestion/mantra from the gurus:"YOU HAVE TO BUILD YOUR OWN LIST"If you are trying to market on the internet; probably,too many times for you to count.Unfortunately, it's also true - the... Read More

Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. I like to label these: (1) the association phase, (2) the connection phase, and (3) the reaction phase. Let us look... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers spend between 15-20 seconds reading email they chose to open.The article also reports, readers span about 50 words, fewer if there are graphics to view.It appears to me, the online consumer is becoming more sophisticated... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy.Take a good look at the product you are promoting. what does it do? What is... Read More

Build Your Opt-In List Today

There are many services available to help your with building a opt-in list. I am going to show your how to start building your opt-in list starting today right now this very minute. It not hard, in fact it is very simple. All you need is a little time, a... Read More

Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one... Read More

Email Builds Brands

Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects:* Brand Awareness* Market Intelligence* Web Traffic* Prospect Leads* LoyaltyBuild Brand Awareness. Email builds... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list.Sooner or later, you'll face the same challenge:... Read More

Internet Tip of the Week: Seven Rules of Email

Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention.Rule #1 - Turn off your CAPS LOCK - Some people seem to feel that if they write their E-mail in ALL CAPS it... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our... Read More

Add Email To Your Marketing Mix

If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and then are disappointed when it doesn't live up to expectations.The plan does not have to be as long... Read More

The Flu and List building Go Hand In Hand!

What does the flu have to do with building your list?Well a lot!A flu, just like any other virus is able to spread itself to anyone it comes in contact with.And when we are building are email lists, we want this same type of viral effect to take place. This... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy, Here's How!I've always praised the benefits of using a newsletter to promote your music, but this article give a bit more detail into how to go about it.First, there are tons of different providers out there that can send out... Read More

Just Because You Can...

Just because you can communicate with hundreds of people virtually via email, doesn't mean you should. The phone still exists because it's a valuable tool -- especially for small business owners.Over and over again in the places I frequent on the Internet, I hear calls for help from small business... Read More

Email Hosting ? Learn How To Use eMail To Grow Your Business

Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used properly, it can help move your business forward. When it is not used properly, it can hurt your business.Here are a couple of... Read More

DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

Wednesday, December 15 2004 at 16:00 EET Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. The variations are light,... Read More

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition? The answer to... Read More

6 Simple Ways to Manage Your Emails Better

E-mail, a wonderful communication tool is also the greatest challenge to manage. Hundreds of mails pouring in from friends, forums, business associates, customers and subscribed newsletters and spam mail with enticing subject headers.Just imagine reading even 50 mails a day. It would take two and half hours even if you... Read More

Email Autoreponder ? How to Put your Business on Autopilot

Answering emails can take up a significant portion of the time you have to do business. Many times the same set of questions are being asked over and over again. Haven't you ever wished that you could have a simple and easy way to respond to your customers automatically? Email... Read More

Yes, Please Do Come In, But Better Watch Your Step!

This little parody, and the comments that follow, were written nearly six years ago. In my opinion, they're even more appropriate now than they were then. Let me know what you think. You are sitting in your house one sweltering summer morning and chatting to a friend... Read More

Email Scam Warnings

Most people online are very familiar with the Nigerian Email Letter Scams. They've victimized thousands over the years and continue to do so. I am certain you've received many in your inbox over the course of your online experience. They are easy to recognize to the experienced. But if you... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted customers.Email marketing is by far one of the most effective and inexpensive methods of advertising available to you.The benefits:1. Direct communication with prospects and existing customers2. Plenty of room for your message. Your space isn't limited when you can send... Read More

Seven Ways to Dramatically Increase Your Email Marketing Profitability

1. The Power of SevenWhen choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. In other words, set your price at $27.95, $47.95, $87.95 etc. Want evidence? Just look at any major marketing site online... Read More

Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Permission Confirming that the people who... Read More

How To Get An Instant Response To Your Urgent EMail!

In the business world, "You've Got Mail" has turned into a curse. Fact is, the average business user spends an average of over two hours a day just dealing with email! If you have an urgent issue requiring an immediate response, how do you get your colleague, the average business... Read More

Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

Do you publish an e-zine or newsletter? If you answer yes, you may already know how difficult it is to build your subscribers' list.Most people use fake or throw away e-mail addresses.Most subscribers don't last long. They subscribe fast and are also quick to unsubscribe.These days most e-mails you send... Read More

Why Autoresponders Are An Essential Tool For Your Business

Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming... Read More

Dear Ms. Subscriber - Please Dont Unsubscribe

Don't be insulted. Don't take it as a personal rejection. But you can count on it happening without fail.Each and every time you send a mailing to your opt-in list, a few of your subscribers will opt-out, meaning they will unsubscribe from your list. This doesn't necessarily reflect on the... Read More

Successful Advertising

Most folks starting out on the Internet have tried free classified ads sites and they usually get hit by people trying to sell you stuff. Or, they get into the top twenty results in the Search Engines, and a week later drop to number 164.The Internet, the largest market in... Read More

Five Profitable Ways To Use Your Follow Up Autoresponder

What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders.Web site promotion should start with search engines. Next comes your opt-in list. To maintain your opt-in list you need a mailing list manager or... Read More

Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits

Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them?"Hello John"? or"Hello friend"? or"Hello"?If you want to feel the difference between the above three, stand infront of a mirror and call... Read More

Interview With Michael Murray: Autoresponder Basics

This interview is with Michael Murray, the author of a top selling ebook titled "Autoresponder Basics." Michael is also involved with many excellent affiliate programs.Terry: Michael, this is a real pleasure to talk about your experience and business on the Internet. To start off, how did you get involved with... Read More

Top 5 Reasons to Use Autoresponders

One of the best and newest tools out there for generating revenue is the Auto-Responder. If you aren't using this tool in your business you are *losing money*!Many times customers arrive at your website but aren't quite ready to buy. They may not buy from you until they've seen your... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a profit, then you're probably aware of how significant a list of prospects is to your success.But what if you don't want to spend countless hours each and every week promoting, writing and managing a continuous email publication?Well, here's a relatively-unused... Read More

E-mail 101: The Dos and Donts

Even though many people have been writing e-mails for a few years now, you would be amazed at some of the pure gibberish that arrives in my e-mailbox on a regular basis.Many people seem to think that because they aren't dealing directly with another person (or as directly as they... Read More

8 Ways to Get More Email Addresses On Your List ... Today

Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic.Give Something (Or a Few Things Away)Studies show... Read More

Persistence, Patience, Dedication - The Nick Martin Interview

Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark (Europe)Business name: LifeStyleNetworkerBusiness address: http://www.LifeStyleNetworker.comBusiness description: Free lead generation and list building system with inbuilt email capabilities.Q) First of all, can you tell us how you got started in internet marketing and what sparked off Life Style Networker?A)... Read More

Power at your Fingertips

It is just amazing. Power right at your fingertips. It feels good to have access to such a powerful thing.In one click you can make thousands feel the power you possess in hand. What am I talking about ? You guess it. The power of Internet Marketing.Since the first day... Read More

Dont Use FFAs To Build Your Newsletter Subscriber

For those of you who aren't familiar with the term, The initials FFA stand for "FREE For All" and my advice would be don't waste your time! FFA's DON'T WORK!FFA sites are directories where anyone can place their ad for free. And that's exactly what you get--a zillion people posting... Read More

7 Ways Email Can End Your Business Relationships Before They Start

Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that. To me, you're just a font. You're a font in an email, or in a forum post.... Read More

Email Marketing - The End Is Nigh!

Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. Yet when it comes to retaining a customer's future business or even a return visit, we simply hope... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not. Email is today's biggest communication factor; but why shouldn't it be? It's all but free to... Read More

Let The Email Wars Begin

Things just got a lot hotter in the hyper-competitive world of online email providers.In response to Google's announcement that their soon-to-be-launched "Gmail" service will offer users 1 gigabyte of email storage, Yahoo! announced an upgrade of their free email service to allow users 100MB of free email storage along with... Read More

Is the IronPort Whitelist Actually An Extortion Tactic?

It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true.According to CIO Today, Microsoft is now employing "IronPort Anti-Spam Technology.""IronPort" is a paid "white-list" for people who send "mass... Read More

Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages.This lack of delivery caused a real problem for the two of them with ruined plans, missed appointments, and just plain inconvenience.If you don't use email, this might not... Read More

Email and Newsgroup Etiquette

Email EtiquetteIn order to effeciently communicate on the Internet it is critical to understand the unwritten rules of email communication. Please use these tips as a guideline to online email communication.1.) Unless you are using encryption, Internet E-mail is not secure.2.) Do not use all capitals in email exchanges, it... Read More

Six Easy White-Listing Ways... Stop Losing Important Emails!

Are you dead sure about receiving of all the important emails that is sent to you?"The chances are that you are among the 42% of the people who ARE NOT receiving the genuine emails and newsletters that you requested for".Why this is so?Increasingly, ISPs are using filtering systems to try... Read More

Autoresponders, Which Autoresponder Is Right For Your Business?

An autoresponder is a software program that automatically sends a prewritten reply to anyone who uses your autoresponder address. It works 24/7 everyday of the year.When you start an online business and your business begins to grow, you may find that using an autoresponder is essential.Most successful online marketers look... Read More

Email Communication

Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related.Email has already taken over as the businesses' main communication channel. What most people have failed to learn is, manners online is more important than basic social manners. In front of the monitor, your audience would... Read More

Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is an easy way to make repeated contact with your visitors. Studies have shown that more than 60% of a site's visitors who eventually end up buying a product or service don't do it on their first visit. An E-mail autoresponder... Read More

5 Quick Tips to Get Your Ezine Rolling in the Right Direction

Publishing your own ezine is critical to establishing a long term and successful Internet presence for you and your business.Your own ezine will allow you to build customer loyalty and your public image to your target audience.Following are five tips to help you publish a successful ezine.(1) Write the content... Read More

Using A Simple Idea to Target Your Audience

A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt in list.Your list subscribers are a wealth... Read More

How to Laser Your Email Messages

If you're in business and use email, you've likely learned to KISS (keep it short & simple). However many people still think that writing an email should be like writing a letter to Aunt Sally. Letters are traditionally long and detailed. With email, however, you need to be laser-like, or... Read More

The Opt-In Secret

Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.You see them now on virtually every site you visit on the internet, some type of form, whether from a pop-up window or directly on the site itself, that... Read More

How To Avoid Having Filters Eat Your Emails

You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. The truth is that the money is in properly written emails, that get delivered to your list members. That last part is what most online marketers are missing!An... Read More

Creating Demand With Email Newsletters

You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site's daily visitors are still in single digits and your sales are...well let's just say that early retirement is no longer an option.Now what?Perhaps it's... Read More

Web Advertising: How To Increase Traffic By Offering A Free Course

One web advertising strategy that can help you become popular and improve your credibility is to offer a free course in any appealing subject of your choice.If you have extensive knowledge on a particular subject, why not create a free course for your web site visitors.The course should be related... Read More

Viral Marketing - Your Key to Gaining New Clients

Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership.As well as Website promotion, email newsletters are an efficient means of retaining current clients by reaching out and touching them on a... Read More

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP).Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines.Comprise your USP from a single, compelling benefit that people will get from subscribing to your ezine.Your benefit... Read More

Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales

Among internet marketing strategies that most marketers are not using effectively is autoresponder marketing.An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail.People just e-mail your autoresponder to receive the free course and it is... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If there's one thing that drives us all crazy, it's not having enough hours in the day. You need hours to work out your internet marketing, your sales, your budgets, follow up on invoices and god knows what else. What you're... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand new web site is ready for prime time. You tested your shopping cart software and you made sure that all your external affiliate links have your affiliate id. You're making sure that you will get the commissions you deserve. This... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!A message that earns respect makes sales. That`s why our... Read More

Email Aesthetics- APPEARANCE is Everything!

Email AestheticsIt`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS.Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the... Read More

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune --... Read More

The Goose That Lays Golden Eggs

Ever wondered what it would be like to have a goose that lays golden eggs? Well, if you thought such stuff happens only in fairy tales, think again!Now before you get carried away in your own curious thoughts, let me tell you that the magical goose I'm talking about is... Read More

Click for Success!

Being online for the last five or so years has made me realized that many persons are seeking a magic button to success. What is even more interesting is that they really believe that it exists.I have never encountered anything of such nature, the achievements of so many are owed... Read More

Get Viral

Hey, using eBooks, eReports and eCourses is a fantastic way to build a list.You can use these things as an "incentive" for joining your affiliate program, as a "thank you" for visiting your site, a "bonus" when someone purchases a product/service from you. The possibilities are endless!!Many eBusiness people use... Read More

A Cool Email Communication Tip

If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. First you would try to figure out what "Big Bear" and "Giant Eagle" meant. You would surmise that these must be important... Read More

Why Does Your Business Need An Autoresponder?

Suppose you have a website with 500 visitors a day, and one in fifty of them requests information. That's ten e-mails you're going to have to send manually for the next few days or weeks. And tomorrow you get another ten, and the next day another ten... can you imagine... Read More

Choose The Right Business For You In Less Than 15 Minutes

3 Characteristics Of "The Right Business" ModelThe business must service a large market.Niche markets are also very profitable but require specialist products and customer service. Target niche markets when you are more confident in your business abilities.The business must adapt and change with the market.Be aware faddish businesses can be... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of them are compatible with the others, messages often ended up looking like nothing but jumbled pieces of... Read More

How Autoresponders Boost Sales By Up To 400%

Imagine going to bed and waking up in the morning to find that you made sales while you slept - all because of your autoresponder!What exactly is an autoresponder? An autoresponder is an automated email program that responds to an incoming email with a message written by you. The message... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques my curiosity is just a few clicks away. Ezines on almost any topic are available to all.Yes, I have to admit it -- I Am An Info Junkie. It has become an addiction. I subscribe to dozens of ezines and... Read More

Promote Your Web Business With Every Email You Send!

Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldn't cost you a dime?When you meet someone you might give him or her one of your business cards.... Read More

Viral Marketing with Your Signature File

Computer viruses are usually a bad thing. They can compromise your security, delete necessary files, and give your PC trouble. Viruses reak havoc quickly often because they are forwarded via email and eventually reach thousands of computers.But what if you could harness this contagiousness - in a good way?You can!... Read More

How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter

In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?Well, here's your opportunity.Even though I'm running my own newsletter or a... Read More

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will usually sort them out by checking and deleting every subject line that looks like junk mail.After sorting through the emails, I am finally able to sit down and reply to those I have received from my customers, friends, and family.J-unk... Read More

4 Effective Ways To Use Autoresponders To Increase Your Sales

An autoresponder is a very powerful tool for any online business. Basically, an autoresponder is used to ease your tasks. Automation is critical when running an online business. Hence you won't need to do the tiring and boring manual tasks if you automate your business.An autoresponder simply sends backs a... Read More

Email Etiquette: How To Send Emails People Will Read

You may remember a time before there was email?a time when communications within most organisations were more formal and followed strict lines of protocol. Email has done wonders to break down some of the communication bureaucracy and hierarchy within organisations; today virtually anyone can speak to anyone (and everyone) within... Read More

How Can You Be Sure That Your Marketing Efforts Will Generate Profits?

There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques:1. An attention grabbing headline is crucial. Yes, headlines are one of the most important elements within your web pages. The majority of professional copywriters have been known to spend as... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products, affiliate programs or services, you probably sense where I'm going with the title of my article. We all put a lot of effort into our internet business. We all have the same hopes and dreams about where our internet business... Read More

Five of the Most Powerful Elements In Opt-in Marketing

Lack of trust is the biggest problem marketers have on the internet, or better yet, the biggest opportunity.The power in this lies in the fact that affiliate programs have given us easy access to a huge variety of products and services that we can present to potential buyers, opening up... Read More

Top 3 Reasons Why RSS Is Better Than Email

Everyone is talking about RSS. Blogs, newsites and the like are putting those little orange RSS link thingies all over their sites. What's all the hype about?Okay, email will always have its purpose in life. But many people are realizing that RSS is an excellent alternative to email for newsletters... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you.How to create HTML email:Creating the content of an HTML email is very similar to how you would create... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer's desk, lumps are just the ticket. I love direct mail for small business marketing and I'm particularly fond of something I... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your short term profitability online, you've got to think of your business as more than just one or more products or services. Getting customers is the hard part, so the best strategy is almost always to gain their business long term.Ask... Read More

8 Quick, Hot Reasons You Should Offer an E-mail Course Today

1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing research. You only need to know how to organize them and make the content easy to understand and follow.2. You can append your sales letters at... Read More

11 Creative Ways You Can Use Autoresponders

1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go.2. If you have a page for related links, create a related links file and put it on autoresponder.... Read More

The 12 Most Common Newsletter Design Mistakes

Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership ? no matter how good the ideas contained inside.Before they begin to read your newsletter, your clients and prospects will be... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services.However, for many, newsletter marketing has been more a source of frustration than sales. This is due to eight... Read More

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different?and that can be discouraging.Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and... Read More

How to Choose the Autoresponder Right for Your Business?

Let's give a definition to autoresponder first. So, what is an autoresponder? Think of it as a 'fax on demand' service. When a customer sends an e-mail to the autoresponder address, this smart 'robot' sends back an e-mail response, usually informative letter.You can set up hundreds of autoresponders. You can... Read More

To Lead or Not to Lead?

Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising..It all depends on what source of leads you are using... Read More

Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets.It is nearly impossible to remain profitable while employing enough people to maintain frequent contact with existing clients, let alone seek new clients.And even for companies with... Read More

How to Start A Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000, with new ones being started every day. It's also interesting to note... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and most foolproof way to earn great income on internet. I came to conclusion that success in internet marketing can be reached with my own opt in list. That is why I wrote this article.In my search for ways to build... Read More

E-Newsletter Layout: Add White Space to Improve Readability

White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader.It's tempting to pack a business e-newsletter tight with content. After all, goes the rationale, the piece appears more substantial, more authoritative.However, in the audio book, "Sound Advice on Publishing E-Newsletters,"... Read More

Single or Double Opt--In?

You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At present, the single opt--in method is the preferred approach to building a list. However, Internet promoting considerations suggest the list... Read More

7 Wise Ways to Collect Email Addresses and Build Your Mailing List

=> Wise Way #1 - OFFER A FREEBIEYou have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost... Read More

Email Etiquette V

Further to my previous issues this subject continues ? as per request from a reader.This month I'll share on Setting up Mail groups and creating signatures for your email.Creating a mail group might differ, depending on the program you use, but for this exercise we'll use Outlook as the program... Read More

Email Etiquette IV

Further to my previous issues this subject continues - part IV. This month I'll share on Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. The use of Bad language in emails will also be mentioned.Many people do not understand the function of the BCC field... Read More

Email Etiquette III

Further to my previous issues this subject continues - part III.This month I'll share on Topic Changes and Read Receipts. Both can give you some trouble if you're not careful.Topic changesThis applies particularly to discussion groups, but could also take place in normal everyday exchange of emails between two or... Read More

Email Etiquette II

I had great feedback from my last article, and was asked to write further on the subject; hence my title.This month I'll share on Email Etiquette in discussion groups. For those who are not yet aware, on the Internet there are hundreds of thousands of discussion groups available in any... Read More

The Lazy Mans Way To Building a Massive List In Minimum Time

As you read every word of this article, you'll be stunned by how quickly and easily you can build a massive list of opt- in subscribers without spending a fortune. (The idea is to make money, not spend money. Right?)I'll get right to the point...It can be a real pain... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10 Little New Year's Netiquette Resolutions?Yep! Almost every New Year's resolution is based in improved attitude and habit changes. From loosing weight to getting out of debt to trying to live a happier life, almost each of us does have some... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks.Looking at the incoming stream of calls I see a growing trend of email communication.Most companies have a protocol for handling telephone calls, but... Read More

Ten Tips to Building Your Opt-in List.

To build and maintain your opt-in list requires constant attention.As either a bricks and mortar or a cyber space business it is always easier and more cost effective to promote to your warm market.Many shops and department stores provide debit-cards and even membership cards for their regular customers.These return customers... Read More

Make All Your Mailing Lists Double Opt-In

Accusations of spam can be so harmful to your business that every effort should be made to prevent it.However, simply requesting a surfer to enter an e-mail address into an online form on your website is not a guarantee of not being accused of spam.Here's what could happenOne of your... Read More

Do You Ponder the Automatic Responder?

* The Automatic Responder is generally referred to as an Autoresponder.What is an Autoresponder?Autoresponder - An automated system that sends out a prewritten email to a person who has requested information.Autoresponders are essential for doing business online!Here's why:Instead of having to respond to each individual that requests information about your... Read More

How To Build Your Greatest Opt-In List

I get e-mails all the time from people on my list asking about how to build their lists. This is the most important part of your business. The more subscribers you have, the more joint venture offers you'll get, the more money you'll make, and the more people you'll connect... Read More

The Fastest List Growing Secret

Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity.First a little history. The guys who started internet marketing were all either successful direct marketers or people who... Read More

Direct Marketing Strategies for Holiday Email Promotions

Tis the season to leverage customer interest data for successful email marketing.All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign.Further, these customer data strengthen email promotions, ensuring the best possible message... Read More

Email Microtargeting

Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified.Microtargeting has become a valued strategy. At VIBEdirect, we have seen the industry withstand incredible changes based on bandwidth, creative, message perception and the... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before.The reason for this is because Back-end sales, are the ultimate way to realize the true 'life-time value' of your customers/list. Once... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to find a joint venture partner? Having an objective will help you focus your copy.2. Make A... Read More

You Must Build A Customer List

If you run (or plan to run) an online business, it's especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you're only location is cyberspace.You must constantly let potential customers know you exist. And to remind current customers... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why would you want that? Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential.Go to sleep and have a software servant take care of business. Once configured, it will store, send and... Read More

To Get Your Email To Stand Out From All The Junk

We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone.So how do you improve the chances of making your email stand out from junk mail? (And I'm assuming you're... Read More

A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads.Jason, now the owner of Ultimate Web Designing (http://www.ultimatewebdesigning.com), said that a particular business owner was willing to buy a single month... Read More

The List Is The Thing

Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors.Making the site "sticky", by using a member-only area or a community feature such as chat or... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill when you are trying to build an online business. Here are a few tips to get you started.SUBJECT LINECapitalize The First Letter of each word in your subject line NOT EVERY LETTER. writing in all lower case should also be... Read More

What Good Is An AutoResponder?

A term that confuses just about everyone is "autoresponder". When I mention that to friends or associates, they almost always reply with a blank stare, a "what the heck is that", or "I don't like those at all". Even though the concept is very simple, autoresponders are very, very powerful... Read More

Taking Email Marketing To The Next Level

How to use the latest e-messaging strategies to increase profits.Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines... Read More

Autoresponder Tips

An autoresponder is useful for, well, responding to people who send you inquiries through email. They are actually more than just merely useful - they are an essential tool in any webmaster's toolbox. Used properly, they can enhance your visitors experience and virtually guarantee that they will come back time... Read More

Raid Your Autoresponder Attic For Content

Why you need new website content.Finding or creating good content for our websites is a chore. It is, though, a necessary chore, for the following reasons:? Search engines want to provide quality content to their searchers. Your website is likely to get a higher ranking in the major search engines... Read More

Will Microsoft Kill Free Email on the Net?

Spam has been such a problem that email filters are now widespread on the Net. These filters are a necessary response to the menace of spam. However, will the excuse of spam be used by companies such as Hotmail to charge for email? Disturbing news that Hotmail (owned by Microsoft)... Read More

22 Simple But Highly Effective Methods To Ban E-mail Opt-In List

Here are 22 simple but highly effective methods to build anemail opt-in list easily?List RentingOne of the quickest ways to build an opt-in list is to rent a list from a company.These lists are normally targeted and you can request what demographics you are looking for.The company can then provide... Read More

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of promoting your on line business or service is your email signature file (sometimes called a "sig"). There are two types of signature files, one is the more simple one at the close of each email, the other might be attached... Read More

Why You Need a Newsletter

If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. Newsletters can not only inform your customers of future events, discounts, and services, but can serve as a helpful source of information for you to analyze the growth... Read More

Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enacted to protect consumers from abusive spammers and email marketing exploits have been harnessed. Once again, email campaigns are a viable marketing... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider??1. An ESP allows you to send the message using MIME technology, which means it sends an HTML (with pictures and colour) version... Read More

E-Marketing Deliverability Issues

Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?...Where: There are 3 places your email can go once you have hit 'send' on your latest e-marketing campaign:1. The Inbox. Safely delivered (and hopefully read!)2. Junk Mail Box.... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I was all ears. Up to that point, I had not managed to get my lists above 60,000 (after many years of consistently working at it).After a little further investigation, some... Read More

What is Email Marketing?

There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach. Yes, these approaches can work, but then after spending a lot of money it's tough to calculate return on marketing... Read More

Email Marketing - Whats the Situation in April 2005?

Email is still the King in Internet marketing. Many people consider it the most powerful promoting tool ever devised, and if this still hasn't really changed.Why is it so? The main reason must be the wide use of email. One study published by the US Department of Commerce established that... Read More

Do You Build Or Buy? (Tips On Leadgeneration)

Every marketer needs leads, they are the lifeblood of your online business. However not every marketer knows how to effectively "work" their leads.Your mailinglist can be a goldmine if you know how to do that!Here are a couple of tips that will help you build, manage and "work" your list... Read More

Just Write an Email

How did you sell your last product? Imagine that I am a newbie writing you an e-mail after reading your ebook. How would you answer the question? I bet you could send me a 300 word reply in no time. Words would flow from your keyboard as fast as you... Read More

One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder

An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service.=> WASH-RINSE-REPEATRepeat contact is a concept that top marketers first used effectively in the... Read More

Ways To Persuade Your Web Site Visitors To Give You Their Email Address

These are several ways that you can use to persuade visitors to give their e-mail address.1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.2. Have them sign-up to get access to download a f.ree ebook. The subject of... Read More

How to Build Your Mailing List

1. USE POP-UPS Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT... Read More

New Realities for E-Mail Marketing

Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited... Read More

EMail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. Any company, regardless of their size and marketing resources should be... Read More

Creating Effective Opt-in E-Mail Campaigns

It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based e-mail industry is projected to grow from $164M (USD) in 1999 to $7.3B by 2005. E-mail is also rapidly moving from a textual... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking about the newest disease. We are not talking about a Mad Cow Disease variant or something that you need to be vaccinated for. In fact, we are not referring to a disease at all.What we are talking about is literally... Read More

Email Marketing - How Best To Manage and Distribute Your Messages

This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That's 9 percent more revenue for online merchants in comparison to last year's results.A recent report estimates that Canadians will spend half a billion dollars online for gifts this holiday season.... Read More

Should You Be Writing A Newsletter As Part Of Your Online Business?

Let's start at the beginning - why do you need a newsletter?Well of course, you don't NEED a newsletter BUT they can be very beneficial to your online business. A regular newsletter will do a couple of things; firstly it will help to build trust and respect with your subscribers... Read More

Turn Your Old Articles Into Profitable E-mail Courses

If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.You can re-use your old articles by transforming them into another form of promotional tool.And one way to re-use them is by turning them into e-mail courses. By doing so, you'll... Read More

Run Profitable Contests Using Autoresponders

Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses.But if there is one thing I've learned as the owner of an ezine, it... Read More

Say More Than Thank You

Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more than saying "thank you."--The Result--A while ago, I added some affiliate links to my thank-you-for-subscribing page. (You... Read More

Youve Got Mail

It seems that Google is revolutionizing the Net in more than one way. Recently they announced that they will be offering a free email service called Gmail. It will offer its users 1GB of memory space. Now that is a lot of space for anybody to have.Now an email storage... Read More

Spam! Whats the Real Problem

Most people now know the official definition of spam- Unsolicited Commercial Email (UCE for short).That definition does several things we should look at.It categorizes spam as commercialIt limits it to emailCalling anything unsolicited creates vaguenessEven though all the above things may be true, there are several more things about spam... Read More

How To Write E-mail Messages For Phenomenal Results

Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?While the above is a hypothetical figure, it sure got your attention didn't it?Though most successful marketers use e-mail marketing as an income-generator, only the ultra successful are truly maximizing their profits with it.What sets... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.So, you need to carefully develop your e-mail marketing campaign with great care.Here are 10 steps you can use to develop a successful e-mail marketing... Read More

Using Internet Direct Mail To Increase Your Company?s Profits

"I want to sell my company's products on the Web, but how do I get potential clients to visit my site," a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses?Internet Direct Mail.One of the most common mistakes many businesses make is... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize and make it your own. Your best bet will be with new information on a subject not already covered by an established newsletter, or at least your interpretation of existing subject matter.Regardless of the frustrations involved in launching your own... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that online marketing succeeds only with a quality, highly targeted permission email list in place. As a result, the multi-level marketers have pounced on this and everywhere you look another "matrix" lead generating system springs up.There is no doubt that these... Read More

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Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to give a comprehensive overview of a particular business situation.Most people tend to... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get contacted about the most. And, one which also causes hurt feelings and misunderstandings more than any other topic. Daily, e-mails flow in from onliners asking about a "nice way" of telling someone they care about, relative, friend or associate to... Read More

Why Autoresponders are an Absolute Must

With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money!I know, I know, you're thinking, "Okay, now you've lost it Glen." But I haven't. Let me explain.Let's say you place an... Read More

The Power of a Referral Script

The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing.Have you ever heard of Amazon.com, Bluemountain Cards, or Hotmail? Of course you have! Why? Because the all use varying degrees of the above mentioned marketing techniques.... Read More

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email.It's still like this today - for the publishers that are getting it right. I believe newsletter publishers somewhere... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results.Signing UpBefore you begin creating a newsletter itself attention needs to be paid to the way in which your... Read More

Great Response by Auto Responder

1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder.2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.3. Publish free reports... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out?**There are 2 main problems with email marketing today.**---------------------------------------------------------------------------The first... Read More

8 Tips to Increase Response in Email

Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:1. Personalize- "A persons name is still the sweetest sound" Having first name in both the subject of... Read More

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business.You can offer free email coursesSend ezines, ezine articlesFollow up your customerConduct polls and quizzes*****Your personal Follow up autoresponder software:These software should be installed on your web... Read More

The Wrong Email Format Can Destroy Your Offer

Which email format is more effective to use, Text or HTML?A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many... Read More

Are Your Emails Being Heard

Yes, the headline is spelled right. What if you had a way to make your clients remember you and your e-mail. In order to do this, you would have to do something different that virtually no other online marketer is doing. That should be easy enough, right. Well, it might... Read More

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most of all, it is important to remember if you did post to them. With a little forethought, you can set up a mailing... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf we consider that not so many years ago when we were selling products or services it was usual to make the phone call, engage the prospect in conversation then send a brochure. Even today most telesales people will tell you... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is getting good, targeted traffic to your site. Heck, even the "gurus" can't get too much good traffic. The key is not just getting traffic, but targeted traffic. You want visitors to your site who are hungry for what you have... Read More

Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address

If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses.Remember, a lot of people... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on the Bulk folder to check the latest newsletters. Most of the newsletters and mailing lists that I'm subscribing to, arrive in my Bulk folder.I glanced curiously through the 25 new messages displayed on the first page. There were only 3... Read More

A Little Secret That Produces BIG Results

What if I told you that with each passing day, you are losing dozens of subscribers to your newsletter? As you read this, you are probably losing potential customers, and taking money right out of your own pocket.Don't panic, I have a secret I want to share with you.It is... Read More

How Opt-in Email Marketing Helps You In Your Online Business

The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out". They may choose not to open up your email ads or simply "mute" their remote control so that they don't... Read More

Signature Files: The Easy Way To Create More Business

If you do business as an affiliate, then you're constantly concerned with getting your name and your business information out there. You probably send a lot of e-mails, post on message boards, and submit articles to business e-zines. These are great techniques for making contacts, but are you taking full... Read More

Using Mirror Pages Effectively

Thought I would share with you a very effective technique for adding new customers to your mailing list. These are individuals who would not otherwise discover your products or services - because they did not come to the internet specifically looking for your products or services. This is through using... Read More

10 Persuasive Triggers To Plug Into Your Ad

1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.2. Most people want to associate with others that have the same interests. Give your prospects a free membership in a private chat room just for them.3.... Read More

How Autoresonders Can Put Your Business On Autopilot

Owning your own online business is a lot of work. Don't let anyone tell you that it's not.Daily tasks can include reading emails, handling orders, advertising, promotion and the list goes on. Very often at the end of the day you could have just as many projects as you started... Read More

Building Your Own Goldmine - The Golds In The List

The best way to make money on the Internet is to build an opt-in email list and then promote one product after another to your list.The purpose of your web site is to build a list. If you're doing anything else first then you could be missing out on long... Read More

How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list. If it isn't congruent with the products I have then I never cross the line and promote... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only give your email a limited amount of their concentration. Therefore you should summarize your offer in the first paragraph.If it's compelling enough it should grab the readers attention and make them want to read further.Put your reader in the picture!How... Read More

Market Your Business through Newsletters

Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also... Read More

One Great Way To Generate A Lot Of Cold Hard Cash From Your Opt-In Email List

I bet you want to know what that one great way is! Right?!Well, I have found that one of the fastest ways to make a lot of money from your opt-in email list is by giving teleseminars. Many people do teleseminars but just to deliver information. (FYI: Teleseminars, telecalls, and... Read More

Keep Your Work From Home Newsletter From Being A Spam Filter Casualty

It's hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At... Read More

Newsletter Template: Should You Use Them?

There is currently a huge demand online for newsletter templates. In fact, if you are a graphic designer looking for some new work to do, you should really think about creating some newsletter template and selling them on your site!Presently, most companies have there own website, that is not necessarily... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a great way to build a relationship with your customers, or with your potential buyers. Online, only a very small percentage of your visitors will buy on their first visit to your site. So, if you don't get their name and... Read More

Does Punctuation Really Matter in Email?

So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. And when the conventions of punctuation are ignored, readers tend to become confused. As I teach every single one of my clients, the point... Read More

Use the ?Reply All? Function in Email Judiciously

Type "email etiquette" into the search bar of any popular search engine and you'll get over one million hits. Because email is used so broadly, it poses certain problems for the professional who is attempting to communicate well. Any of those over one million hits will tell you the benefits... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones who give you referrals and potentially come back for future sales.Marty Nemzow, best-selling author and marketing expert, says that not only does gaining a new customer cost much more than retaining an existing customer, but also that every lost customer... Read More

Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide your identity. They are great to sign up for free stuff. They are also very popular for SPAM emails and due to this they also filter too many non-spam emails as well. Ever wondered why you haven't heard from a... Read More

Converting More Free Downloads to Paid Customers

Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on... Read More

Email MarketingTips - 3 Reasons Why Business Must Use Email Communications

Whether a company sells light fixtures to large corporations or provides stock analysis to CEO's they should all be using the power of email on a daily basis to:1. Create customer loyalty2. Improve customer satisfaction3. Retain loyal clients4. Educate prospects5. Communicate with large accounts6. Improve brand awarenessWhy?Email brings businesses into... Read More

The Ultimate Business Network: One Secret Power of the Masters

Dear Friend:If you're out there networking and have been for sometime, you understand the astronomical benefits of networking with the "right" people -- especially when they have your kind of prospects who are hot and willing to buy.If not, you're in for a treat! Let me briefly explainThe average networker... Read More

Using Blind Carbon Copy (BCC) For Email Privacy

Need for PrivacyPeople have become hypersensitive about their privacy during the last few years. They now expect that their details will be used only for the purposes for which they have been provided and not shared by original trustees. This is especially true of email addresses because of the huge... Read More

An E-mail Promotion Internet Marketing Strategy Works

E-mail promotion Internet marketing can help your home-based business expand and attract customers that are interested in goods and services like yours. Once you have determined who is your target market, drawing them into your circle of customers requires some effort. Using an e-mail promotion, Internet marketing can be very... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk of RSS versus email, its time to stop wondering.Marketing Sherpa just posted a new report that stirred up the old RSS vs Email debate again. http://www.marketingsherpa.com/sample.cfm?contentID=2988The report starts out by stating, "It chills our blood when we hear email marketers... Read More

Successful Email Marketing

No doubt email is still the best way to get a quick response from your prospect. Big companies on the web have realized this that they have implemented free email address service on their web site. This free email awareness has even reached Yahoo, AltaVista, Lycos, and InfoSeek. They knew... Read More

Opt-In Email to Increase Website Traffic and Boost Online Sales

Sending messages and information to people who have given you permission to contact them is a great way to build the kind of relationships that will encourage a steady flow of traffic to your website... and greatly increase your online sales!All online businesses can benefit from having an opt-in mailing... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy to get accused of spamming nowadays. Add to that the filters ISPs are using, and your message may not get through.If you do it right, email marketing can become a very effective method of marketing your business.Before you consider this... Read More

Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers.Actually, while spam is the fundamental root of our problems, the anti-spam measures that large ISPs and important free... Read More

Paradigm Shift for the New World

In the business world, the primary focus is on selling products and generating sustainable and profitable income. In any organization, the results are dependent on the activity of the organization sales, the quality of the product and service as well as the approach to advertising and marketing. The competition is... Read More

The Magic Of Email

These days email is taken for granted and used perhaps without fully appreciating its power.For example, recently I had some concerns about whether or not my newsletter was being properly delivered through the automated service that I use.I decided to send a note to my subscribers and ask them to... Read More

You DO Have an Email List Dont You?

No matter what type of business you operate, you need an email list. Not just any list, preferably an opt-in list. If it's a double-opt-in list, it's even better. Why?Because your list keeps you in touch with your clients and prospects; it develops a relationship of trust; people buy from... Read More

How to Make Your Email Smile

Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me."?You... Read More

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately, people don't treat email with the same care as face to face interactions. It's almost as if we're so complacent with the speed of email that our ability to use it in an effective manner diminishes with every message.But even... Read More

Wise Ways To Build Your Email List

Just about every successful Internet Marketer will tell you that, "The money is in the list". But, how do you go about building a good-sized email list? Here are several wise ways that you can use to start building your own large list of email addresses.Wise Way #1 - OFFER... Read More

The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List

It's not a website.It's a smart autoresponder and mailing list software.Be aware, I just said smart autoresponder. Not a cheesy one, I mean regular one.You know what a regular autoresponder is. It's the thing that a lot of people use when they are out of the office or on vacation.... Read More

The Gold Is In Your Mailing List

Let me ask you a question, "What is the most valuable asset to any Internet Business?"If the product is what you're having in mind now, then you're wrong. No, it's not the domain name either and certainly not the number of employees you have.It's your mailing list.Your mailing list IS... Read More

Learn How to Double and Triple the Size of Your Opt-in List by Helping Others

I think first of all, everybody deserves to have a large list of audience or subscribers, regardless of who they are, whether they are an ezine publisher or a regular business owner.I thinks it's fair to try to help anybody that wants to be successful on the Internet. We shouldn't... Read More

How to Build Your List

Your list is your life. If you do not have a list of customers and prospects, you may do okay in your business but you won't be great. The one and only thing that separates great marketers from okay marketers is the effort great marketers put into building their list... Read More

Hot List-Building Tips

Here are some hot list-building tips for you to grow your list and your business.1. Offer an outstanding gift or bonus for subscriptions. Not too long ago, any kind of a free gift or bonus was more than enough to get subscribers. In fact, in many cases, no "bribe" was... Read More

All I Really Needed to Know About List Building I Learned From Stephen King!

I have always been an avid reader of Stephen King's writings over the years, he's one of the few authors that I can safely say I have read everything he has written. Granted, I am a couple of years behind, but I do manage to catch up as I get... Read More

Automatic Responder - The Secret of Super Affiliates Success

Congratulations, you just made a sale!Congratulations, you just made a sale!Congratulations, you just made a sale!Wondering how those Super Affiliates make so many sales overnight selling someone else's products?Well, you shouldn't be anymore, because here's how they actually do it......they have their own opt-in list...Yes, a Super Affiliate like Allan... Read More

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file, signature box, etc.What Is A Signature?A signature is a short block of text at the end of a message with information identifying you and providing additional information about what you are offering.You can think of your signature as passive advertising.... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition to my primary email address and it's where I tell online marketers who want my business, to send their mailings.I didn't want to do it. I didn't want anyone to be excluded from the group. I'm sure the online marketers... Read More

Autoresponder Services Improve Your Profits

Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them.Recently, however, I made the switch to paying a monthly fee for unlimited autoresponders. Am I rich... Read More

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough that your site is impeccably designed or has the latest in... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the "buy... Read More

How to Start Your Own Mailing List

I remember reading time and time again when I first begun my Internet Marketing adventure that a mailing list was one of "the" best ways to generate larger amounts of money online. So I wasted no time in implementing a mailing list for my businesses. Or business (to start with).There... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.2. Have them sign-up to get access to download a free ebook. The subject of the ebook should be related to your target audience.3. Give your visitors a free membership... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is the building of customer relationships through sequential autoresponders.Although many web hosts offer unlimited autoresponders, each autoresponder is only capable of... Read More

Use Autoresponders, to Build Relationships In Your Affiliate Marketing

It's true that "content is king," but equally important to success in online marketing of any kind is contact. Not just the one time "flash in the pan" type either. You need to form relationships with your potential customers, and maintain it on a day to day basis. Remember, just... Read More

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Email may be fast becoming the preferred means of business communications and marketing, but, according to Karen Fegarty, it is only an effective tool if your messages are getting through to your opt-in clients. This is not always the case."You can find a lot of data that shows that information... Read More

How You Can Automate Your Business Using Autoresponders

What is an Autoresponder?An Autoresponder is a program or service that allows you to automatically send pre-written emails to anyone at anytime. It is basically a sequential automated email system. You write messages, load it on your Autoresponder, set the time difference between emails being sent out, then leave your... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email marketing strategy. The most important benefit of this technique, is that you can automate 95% of the process. Here are some autoresponder message sample ideas to help you write money-making email messages.#1. Personalize Your MessagePersonalized autoresponder messages are much more... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way to make a lot of extra sales. You can simply write a promotional offer about one of your other products in the form of a follow up letter, and then send it to your customers email list.Since your customers have... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you want to grow a massive list QUICKLY! But some are wary of trying it. They worry it turns customers away.Well here is what I think of that, if the person was never prepared to give you their email address in... Read More

Track Customer Response With an Autoresponder Service

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is tracking capability.The autoresponders that come with your web host don't have built-in tracking capabilities. Tracking customer response with a paid... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails.Are your subscribers even getting your newsletter? You might be shocked to find out... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address. They are then entered... Read More

The Importance of Building a List

Out of all the possible approaches to affiliate marketing, lead capture and list building represents the smartest and most effective option.Why?A lost visitor is a lost sale. A lost visitor is the loss of potential repeat sales. Think of it this way: you're putting time and money into your advertising.... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply doesn't arrive to your list or you suspect something is going wrong because you don't get the response you are waiting for?, this is more common today than yesterday and will be critical tomorrow.It's frustrating for us that our Content... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About Building An Opt In Email ListIt's not a website.It's a smart autoresponder and mailing list software.Be aware, I just said smart autoresponder. Not a cheesy one, I mean regular one.You know what a regular autoresponder is. It's the thing that... Read More

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a solid foundation, without one a business will topple.Think of your business as a skyscraper, each level or floor is a different function within your business. Your skyscraper may contain a newsletter floor, an automated follow-up floor, a floor for free... Read More

Personal vs Professional Life Email - Dont Squander Your First Internet Impression

My first email address was with compuserve.com back when you could only have numbers for an email address. They then allowed us to have letters as well on prodigy so I switched internet service providers or internet content providers as they are better known to us geeks. My next stop... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one that is discussed as much as it probably should be. It is easy to attach a file to an e-mail. Almost too easy! E-mail programs allow you to attach almost anything, regardless of the size and format without giving the... Read More

How to Deal With Rude E-mailers

Rude and crass e-mail seems to be at an all time high. E-mails blurting out demands or questions without the courtesy of a decent subject field or a thank you to follow. Questions or requests that are demanding a reply without the courtesy of a hello, or a closing that... Read More

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership. After all, real estate agents who engage in this endeavor want prospective buyers and sellers to open their newsletter and thus be reminded that... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like a fax-on-demand system, where you call a number - or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online - and get an instant reply.Internet marketing and... Read More

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you'll start seeing the incredible results... Read More

Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that you can use your autoresponder for mailing list management.It's like putting permission marketing into overdrive!In other words, you can use it to build a database of opt-in email addresses for publishing an ezine, delivering courses or making announcements... Including special... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a., using unsolicited commercial email) is something that I can never stress enough. You must avoid it at all costs!That and more can kill your business!NEVER use your autoresponder for spamming in any way. You can lose your account, pay fines,... Read More

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...In the first lesson, you've learned the reasons what are smart autoresponders and why they work so well.In the second lesson, you've learned about the many different ways you can use a smart autoresponder.In lesson three, you've learned about how to build a targeted... Read More

Email Marketing 2005?Do?s & Don?ts

Email Marketing 2005?Do's & Don'ts1. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course.2. Always provide an unsubscribe link3. Always sign each email with your name, address, company (if any), telephone # and... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name). Secondarily, Mail It Safe also tracks your emails, with real-time... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder in your first few months promoting your service, product or opportunity, is the most important tool in your box!So, you have just joined your new business or taken on a new product that you would like to make you a... Read More

Newsletters that Work

Offer a newsletter in a time frame that will be easy for you to manage.Although doing a newsletter is a great idea, do not be too quick to jump on the bandwagon. Almost everyone is doing it but not all are doing it well. The newsletter with the greatest frequency... Read More

The Most Simple Way to Mask Your Email-address

We all know that spammers are looking for your email-address. You can mislead them easily in order to prevent receiving spamming emails. The most simple way to do this is by providing your email-address as a logo.The most easy way to do this is by going to www.cooltext.com and click... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle. Newsletter subscription requests are not being completed and important e-mails are not getting to their intended parties.Your "Whitelist" is the list that... Read More

4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

Everyone who has been marketing online for sometime already know the value of an email list. An email list, filled with targeted subscribers who opt in, is the most valuable asset for anyone with an online business. If you are not building an email list, then you need to start... Read More

People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips

People tend to forget their subscriptions. Sometimes they don't even know why they subscribed to your newsletter. Especially if the person is seeking for information, he/she will subscribe to every ezine or ecourse that will come across their search. They don't remember it after a while. If you send email... Read More

4 Time-Saving E-Mail Tips!

E-Mail is still the most widely used Internet tool available today. Virtually everyone who has Internet access has an email account, and for the Internet Marketer this opens up a huge possibility for more business.Unfortunately, over the past few years lots of people have abused this amazing marketing tool with... Read More

Increasing Email Deliverability

Most email marketers know that it is important spam-check email messages before sending them out, as this may identify potential issues that cause emails to be marked as spam.It should be noted however that the results generated by the spam-check feature should act as guidelines only. Spam-check is almost always... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work. Think of autoresponders as the equivalent of fax-on-demand, but for email instead of fax. You simply set up a message and then whenever someone sends an email to your autoresponder email address they will immediately receive this as a response.Autoresponders... Read More

Improve Email Deliverability: 15 Tips for Email Marketing Success

Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating-and more expensive-by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing list won't receive your email... Read More

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet Application?" Do you understand why email is the killer app for your business on the Internet, or how to make it that way if it isn't now?In my spare time, I teach WingTsun(TM) Kung Fu. I learned Internet marketing by... Read More

Autoresponders - Simple Tweaks That will Improve Your Return Rate

Autoresponders are, without a shadow of a doubt, one of the most powerful and important tools available to anyone marketing on the internet today. They allow you to automatically send out a sequential series of email messages to prospects who have signed up to receive your information and who you... Read More

Website Promotion Through Newsletters

Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part... Read More

Six Tips for Nonprofit E-mail Success

An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. By sending useful information on a regular basis, you maintain... Read More

Email Laws That Could Bring You to Jail Even if Youre Not Spamming

First things first, I'm not a legal expert and so this article DOES NOT represent any legal or professional information and nor can I guarantee its accuracy. I only wrote this article to introduce you to these email laws that might affect us, email marketers.OK, so what're these email laws?They're... Read More

Twelve Tips for Successful Opt-in E-mail Newsletters

An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. By sending useful information on a regular basis, you maintain... Read More

Dont Be Viewed as Rude!

All too often otherwise nice folks come off as terse or plain old rude when it comes to their e-mail habits. They don't intentionally set out to be viewed as rude, well I guess some do, but for the most part I prefer to believe the majority do not.Are you... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at one time or another experienced total frustration along with an inability to resolve a difficult business situation via e-mail. Sometimes without giving it much thought an e-mail is sent in anger. But angry, rude communication is not the way to... Read More

How?s Your E-mail Etiquette

In a fast moving global economy, e-mail offers you the convenience of being able to quickly get your message across to your colleagues or clients at any hour of the day or night. The Internet revolution has had the unintended effect of decreasing the use of oral communication and increasing... Read More

Email Marketing - Building A Mail List

Millions of people use their computer everyday as a form of communicating with others by sending messages through email.From sending newsletters, updates, articles, follow-ups or simply sending an email message.If you have an online business, email marketing gives you the opportunity to target your products or services to a selective... Read More

Email Advertising - How Ad Tracking Helped Create a Killer Ad

I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system.As an email advertising Internet marketing exercise, I decided that I wanted to approach the members of some of the affiliate programs that are featured in... Read More

10 Ways To Quadruple Your Sales with 232%

1. When you make your first sale, you need to follow-up with the customer. You could follow-up with a nice "thank you" email and include an advertisement for any other products you sell. I advise to follow-up every few months or weeks even!2. Try to up sell to your customers.... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. Dozens? Hundreds? Thousands? Millions? (Go ahead... dream big!)I encourage you to try reaching some of that audience with targeted e-mail marketing. If you've never tried this marketing... Read More

Its In The List! Thats Where It Is!

Have you noticed the marketing frenzy? Have you felt the growing pains? Everyone who has an online business seems to be getting in the marketing fray, making it a busy and very competitive field. If you're one of them, you're probably on a whirlwind ride. Marketers are looking high and... Read More

Your Money Is Still In Your List - Build It!

You are a home business entrepreneur. You have just built a fantastic website, acquired a host of good products but your advertising budget is small. How do you go about enticing people to your website? I know exactly how you feel because, like lots of small home business entrepreneurs, I... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I was working in a big corporation at the time. I thought it was the neatest thing since sliced bread. I hit a button and the message is sent instantaneously. What could be better? Since then, my feelings towards email are... Read More

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about autoresponders.The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has done is to cause an exodus of sorts from email newsletters or ezines to online publishers simply publishing the information on their blogs.It is not too difficult to realize why online publishers embraced blogs so quickly and enthusiastically. Actually the... Read More

7 Great Email Habits for the Beginning Internet Entrepreneur

If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. E-mail is your way of communicating with people and potential customers, so developing good e-mail habits early... Read More

Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign

Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your business. Once you are educated on the finer points of an e-mail marketing campaign, you will be... Read More

Sucking in Readers: Proven Ways to Increase Reader Interaction

You've probably heard this educational philosophy:Tell me, and I'll forget.Show me, and I may not remember.Involve me, and I'll understand.Almost the same could apply to newsletters, except interaction in a newsletter is more than just about teaching and learning. For newsletter publishers, it's a great way to take a pulse... Read More

An Unexploited Market: Striking Gold Without Searching for El Dorado

Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net. But there is an undiscovered El Dorado, a goldmine of opportunity that very few have begun to mine.Traditionally, companies have tried to capitalize... Read More

Email: When You Dont Get a Response

The lack of an email response is an issue I have grappled with many times especially since I rely on email as a primary means of communication rather than the phone because of my hearing loss.You email a client, follow up, and whatnot. Hubby has been dealing with this for... Read More

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in your Internet marketing arsenal? Sometimes it does sound trivial but it is one of the most powerful marketing strategies available on the Internet. Why is that? It's simply because it does everything in the background but this is how it... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website is interested in doing everything they possibly can to make this happen. Fortunately, something as easy as e-mail etiquette can make your customers feel appreciated and as a result become loyal and repeat customers. However, there are some tips that... Read More

How To Use Email Autoresponders to Boost Customer Loyalty

Your e-commerce website relies on its customers to become returning customers in order to develop a successful business. The question you might be wondering, however, is how to make your customers become loyal to you and return. There are plenty of ways you can increase customer loyalty, and the use... Read More

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree,... Read More

Having an Opt In List As an Affiliate Marketer Is Crucial

What is an Opt-in List and what is its significance in Affiliate Marketing? This may be the question playing in your mind, especially for Affiliate Marketing neophytes; and it is a question worth asking.Opt-in list building and lead capture is one of smartest and most effective strategies that affiliate marketers... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)' and this still applies in the 21st Century, even though everything now seems to happen twice as fast.Most people respond much better if you treat them respectfully. People appreciate being spoken to politely and you can definitely include consumers here.... Read More

Make Your E-mail Signature File WORK for You

You're probably familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files -- even AOL.I've heard some people who don't... Read More

Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines!

You've done the hardest part; you've captured your prospect's email address. Now it is time to send your email to them. Most webmasters are thinking about what they are going to put in the email; how they are going to persuade the recipient to empty their wallet. This is all... Read More

Building Relationships Takes Time: Overcoming the Overnight Surge Urge

Whenever we talk to a new or a "we hope to land soon" client, we are careful to stress the relational aspect of newsletter marketing. In fact, we go lengths to tell people that it takes time to build a list, time to develop trust, and time for people to... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how!One common misconception about having a mailing list of your own is that it has to be very large before you... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing. Unfortunately Many people confuse Permission Based Opt-In E-Mail Marketing with that Ugly 4 Letter S-Word S.Pam.Permission Based E-Mail Marketing is Sending E-Mails to People... Read More

3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don't work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips1. Register a Domain NameYou can use any Registrar you like... Read More

The Moneys In The List - But How Much?

The internet seems to be full of hyped up business opportunities. What evidence there is to support the feasibility of a business opportunity is often anecdotal ? or we may be asked to take the word of a well known internet guru when he tells us that this is the... Read More

Proven Techniques For Building A Responsive List

We've all heard those who have Internet business-success stories proclaim, "Nothing will make you as much money as building a responsive list!" The trouble is, most people won't let you in on their secrets for building these goldmines. In reality, it isn't all that hard to do.I'll be the first... Read More

Why Are People Cheesed Off With the Internet?

Having been connected to the "net" now for about eight years I can't help but notice the amount of deception that goes on. And it seems to be getting worse. It has got to the point where almost everything you read has to be viewed with a healthy degree of... Read More

A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic responder in your first few months of promoting your service, product or opportunity, is the most important tool in your box!So, you have just joined your new business or taken on a new product that you would like to make... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is you list of optin subscribers who have taken the time and effort to personally subscribe to your newsletter or ezine???..Treat them like GOLD!However, after nearly 7 years online, seeing quite a few classic examples of how to use, abuse and... Read More

Email Marketing Essentials

Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be losing up to 95% of your potential customers.Your web site should have a method of capturing email... Read More

What Is An Open Rate

Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. Everyone have... Read More

How NOT To Appear Like A Spammer

Unless you use the Internet only for surfing and never use your email address you've probably received something that is called spam.There are different definitions for spam but I will say that spam is unsolicited email commercial. Many people harvest other people's email addresses on email and web forums and... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.2. Have them sign-up to get access to download a free ebook. The subject of the ebook should be related to your target audience.3. Give your visitors a free membership... Read More

Some Simple Sure-fire Strategies to Construct a Responsive Opt in List!

A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. A responsive opt in list will make money through you advertising other people's products, through affiliate sales and of course through sales of your own.... Read More

Choose Your Email Marketing Software Wisely

Successful online business can't be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You need to... Read More

How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns

In this article I will give you several tips that can help you in improving your open and click-thru rates.1) Open rateIn order to your email campaign be successful the first necessary thing is that people open and read your email newsletter. Online publishing is very similar to traditional publishing.... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base,... Read More

Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing.1. Only send emails to persons who have requested them.2. Only include content relevant to the type of content the person has requested.3. Be consistent with your sending... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.Main LessonsData, data and more data is the main factor holding back B2B and B2C email marketersData Management:Many marketers are... Read More

An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.By rushing into email and not using recognised email marketing service providers, many appear... Read More

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses... Read More

5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1. Explain why you want... Read More

Are Autoresponders An Important Asset To Your Business?

Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay ? great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.What... Read More

Ways to Use Autoreponders To Increase Your Profits

When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store... Read More

Protect Yourself from Being Accused of Sending SPAM

Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite... Read More

Email List Management

How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it. This is important for a... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building... Read More

Why Use Permission-Based Email Marketing?

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift. The five guidelines included in this series should become watchwords for ezine emailers as they incur... Read More

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One Great Way To Generate A Lot Of Cold Hard Cash From Your Opt-In Email List

I bet you want to know what that one great way is! Right?!Well, I have found that one of the fastest ways to make a lot of money from your... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking about the newest disease. We are not talking about a Mad Cow Disease variant or something that you need to... Read More

How To Get An Instant Response To Your Urgent EMail!

In the business world, "You've Got Mail" has turned into a curse. Fact is, the average business user spends an average of over two hours a day just dealing with... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully... Read More

Effective Email Marketing

I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!Some of this is due... Read More

Seven Ways to Dramatically Increase Your Email Marketing Profitability

1. The Power of SevenWhen choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. In... Read More

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a solid foundation, without one a business will topple.Think of your business as a skyscraper, each level or floor is a... Read More

How to Start A Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.Five years ago, there were 1500 different newsletters in... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If there's one thing that drives us all crazy, it's not having enough hours in the day. You need hours to... Read More

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately, people don't treat email with the same care as face to face interactions. It's almost as if we're so complacent... Read More

EMail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at one time or another experienced total frustration along with an inability to resolve a difficult business situation via e-mail. Sometimes... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is you list of optin subscribers who have taken the time and effort to personally subscribe to your newsletter or ezine???..Treat... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get contacted about the most. And, one which also causes hurt feelings and misunderstandings more than any other topic. Daily, e-mails... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and most foolproof way to earn great income on internet. I came to conclusion that success in internet marketing can be... Read More

Why Autoresponders are an Absolute Must

With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money!I know,... Read More

Writing Effective Emails

Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have... Read More

Use the ?Reply All? Function in Email Judiciously

Type "email etiquette" into the search bar of any popular search engine and you'll get over one million hits. Because email is used so broadly, it poses certain problems for... Read More